The reduction in price was meant to be a weekend promotion, to see if I could get Shallow Waters to move at all and if it did move, to see if it would move enough in sales or visibility to make it worth the drop from 70% commission on my price to 35% commission.
The price promotion proved to be a positive move on both fronts.
Then one of my commenters said, and this only a partial quote of a full sentence, but it’s one that triggered this post, that ’99p is cheap for a book’. So I started to think about that whole circle writers go in about the price of e-books and 99p being cheap and less than the price of a cup of coffee and surely all the work an author has put into that work, the novel is worth much more than 99 pence?
Well, here’s a different view and it could be contentious!
My novel isn’t worth 99 pence and I’m never going to say it is. The thing is, I’m not just earning 99p for all the hard work I put into that novel. I’m earning a bit more than 99p. 99p is just a part of the payment I’m receiving for my hard work. There is a cumulative payment that I actually receive and every author receives for their work. Do we expect each individual person to pay what we think that novel is really worth? No. But they can contribute to its whole. And by lowering the price to 99p I am actually getting a better price for my work than I was by keeping it at a higher price. I’m not devaluing my work. The person buying has no responsibility to me. And I don’t buy that by pricing my work so low I am devaluing the work of other authors. This is my work and I am getting a better price for it as a whole, so why would anyone argue against that? Everyone has the ability and choice to price their books as they choose. I may put the price back up because it is cheap right now. I’m not saying the price isn’t cheap for a full novel. But what I am saying is; the person making that one payment of 99 pence is not making a payment of what the novel is worth, they are making a part of a whole, bigger picture and people need to see that the single book is not the value, the total sales is what the book was worth.
What do you think of e-book pricing?