The #weekendcoffeeshare is the brainchild of PartTimeMonster. We sit down every weekend and share our week in a more informal, personal way than maybe the rest of our blog posts are written. Feel free to join in.
If we were having a lovely soothing cup of tea (you can have coffee if you really have to – but I have a lovely Rose tea from Betty’s in my cupboard) I’d tell you it’s been a bit of a weird none week for me this week as it was half term for my youngest. The weather was rubbish and my health was blah, so we didn’t do anything.
But on Monday I did the whole of the weeks course work for a Future Learn course I’m doing which is on Branding, so I felt particularly good about myself that day. The first course I started with them I didn’t complete but the timing was bad, the end of the course coincided with me preparing for the release of Shallow Waters. Future Learn is a great facility for short courses to give you a taste of longer courses the university may offer. They are full of great content and get your mind working. With this Branding course, I wondered if I would be able to glean any information on Brands and how they work and if I could apply it to an author brand. So far on week two I’ve learned that the product needs to be good first and foremost and then it’s about customer experience rather than what the brand wants. Social media have changed the way a lot of information is exchanged and any brand, of any description that doesn’t move and adapt as quickly as its target audience is going to struggle.
Also, there is an issue of social awareness with brands. Is the brand socially aware? What are they doing to help people or the planet because society is finding this a more and more important issue. So for me, I looked at my Createspace printed book for Shallow Waters and couldn’t see the FSC sign (Forest Stewardship Council) on it, so I don’t think it is printed on environmentally friendly paper.
What do I do about this? If you pick up any of the books you read, you will more than likely find the FSC sign on the book because publishers have signed up to be environmentally aware, yet Createspace don’t have it. This makes me unhappy. Shallow Waters mostly sells eBooks, but it does sell a few paper copies and I have made them available. As an author brand, what is my social awareness if I provide books that I don’t know the origin of the paper? I think this week I might email Createspace and see what response I get and update you next week.
What are your thoughts on how we read and our impact on the planet in our pastime? Or how do you view brands? Is how they manage outside social factors important or do you not care?