Marketing. A bit of an ugly word to some.
According to Dictionary.com – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
But, what if you’ve written a novel, short story, poem, screenplay or anything else and you want someone to see and read it? Unfortunately the days are gone where you can simply write, publish and expect readers to find your work and start reading it, and I’m not just talking about self published authors, this applies equally to traditionally published authors. There are a lot of books on the shelves. Now you have Market your book. So, as well as shipping and storing, you need to advertise and sell. But do you?
We all know that in a world where we are always switched on and connected, someone is always shouting to be heard and it’s all turning into white noise. I’ve been a user of Twitter for a while now, my join date is somewhere in 2009, though I don’t think I was anywhere near as prolific a tweeter as I am now. I blog here, and I use Facebook intermittently. Twitter and blogging are my preferred platforms. So in the time I have been doing these I have been able to observe authors’ attempts at marketing. Much to my annoyance at times, as I’m sure it is often to yours. As I see it, you absolutely should not market your book. That’s it, blog post covered. What not to do – don’t market your book.
You see, I’m not drawn to buy books I see constantly tweeted about in my Twitter timeline. What I’m drawn to are people. I don’t care that you think your book is like this other book, or that someone said they loved it. What makes me go out and buy your book is if I like you. The way you Tweet and blog, the way you engage with people and the way we engage. I don’t give a flying monkeys who said what about your book, I have books coming out of my ears (If my head were a bookshelf of course), a book is a book, is a book.
There are great books out there and there are not so great books and between them there is a lot of choice. A lot of books.
Don’t market your book. Just be yourself. People will be drawn to you. They will. It’s a big internet you know, and we all have someone we can get on with. And when they are drawn to you and you connect, even vaguely, but honesty, they are more likely to look up your latest book.